The Mortgage Lender has unveiled Lumi – branding that highlights key elements of the lender’s proposition.

The Lumi branding, a blue badge including the word Lumi with a yellow circle, will be used across The Mortgage Lender’s marketing channels and sourcing systems to highlight select initiatives, including new products, those available for a limited time, leading rates and proposition innovations to its broker partners.

To mark the launch of Lumi The Mortgage Lender is highlighting two buy-to-let products with percentage completion fee choices for individuals and limited company applicants.

The additional completion fee options of 2.25% for two-year fixes and 2.5% for five-year fixes reduce initial rates to 2.70% and 3.33% respectively at 70% loan to value.

Peter Beaumont (pictured), The Mortgage Lender deputy chief executive, said: “The launch of Lumi builds on our success this year and marks the next stage in our evolution. We’re constantly striving to offer our introducer partners product choices that reflect the changing needs of customers and we wanted to be able to shine a light on parts of our proposition that are market-leading, limited editions, bright ideas or rare rates – Lumi is our way of doing that.

“Our first Lumi spotlight includes market leading rates on two-year fixes and more choices for buy-to-let brokers who are looking for lower rates and higher fees to help with tax planning and income optimisation.”