The Money Group has established a new brand, Specialist Money Limited.

Jeff List has been appointed as its managing director. He has over 20 years of experience working within the specialist lending sector, most recently as head of buy-to-let at Brightstar.

Specialist Money will become the preferred outlet for The Money Group and its existing brands and all group specialist lending enquiries will be channelled through the new company.

The new brand will offer specialist buy-to-let, second charges, bridging and commercial lending.

Scott Thorpe, co-founder of The Money Group, said: “We are delighted to partner with Jeff who is a very well respected professional within the lending industry. As we grow our proposition toward 50 advisers across 15 brands, it was becoming apparent that we would need to ensure we covered all income opportunities.

“We want to get to the point where the advisers either do the business themselves or they refer it horizontally to someone within the group. We had a gap within specialist lending that needed to be filled and we are delighted that Jeff has brought his experience and personality to help us grow our offering, not only internally, but externally to the wider market.

“We are on target to reach 100 advisers next year and to be able to feed through their specialist lending needs to one primary source which gives them, Jeff and the wider group a very attractive proposition.”

List (pictured) added: “I am excited to be able to lead the Specialist Money brand and it gives me the opportunity to shape and create a new business from scratch. The specialist sector is on the verge of some impressive growth over the next few years and it is important to get positioned well in advance of that happening.

“I was excited to hear what plans The Money Group have and to witness first-hand the belief they have in their vision.”