Mortgage Brain’s Affordability Hub is now featuring products from the Ipswich Building Society.

Affordability Hub is available to the whole market and is offered complimentary to advisers who are fully registered users of Criteria Hub, Mortgage Brain’s criteria-based sourcing solution, through their existing licence.

Affordability Hub provides advisers with details of precisely how much their client could potentially borrow ‒ and from whom ‒ from participating lenders, in less than a minute.

There are now over 30 lenders live on Affordability Hub, which Mortgage Brain says account for around 85% of the mortgages sold in the UK.

Charlotte Grimshaw, head of mortgage sales at the Ipswich Building Society, said: “Affordability Hub is an exciting development and we are pleased to be a part of it.

“As a forward-thinking lender, we are always keen to support any innovations that can provide time-saving benefits to advisers, and which help make the whole mortgage process more efficient.”

Neil Wyatt, sales & marketing director at Mortgage Brain, added: “We are delighted to welcome Ipswich Building Society onto Affordability Hub. It’s exciting to see lenders recognise what a difference this system can make and embrace it.

“The feedback that we have had about Affordability Hub makes clear what a dramatic impact it is having on the workloads of advisers, who no longer have to spend hours rekeying their client’s details into each lenders’ affordability calculators individually in order to confidently answer the question of how much that client may be able to borrow.”