The Exeter has launched its life insurance product on UnderwriteMe’s Protection Platform, allowing advisers to access underwritten quotes for the policy alongside those from other major insurers in a single digital journey.
From today, advisers can include The Exeter’s Life cover in comparisons through the Protection Platform and take advantage of multi-benefit discounts when combining it with the mutual’s income protection offering.
The move is designed to streamline the advice and application process, while broadening the insurer’s reach.
Mark Cracknell, commercial director at UnderwriteMe, said: “We’re excited to welcome The Exeter Life product on the Protection Platform. Their commitment to innovation and adviser-centric design aligns perfectly with our goal to streamline protection distribution and improve outcomes for customers.”
The launch reflects a wider strategy from The Exeter to improve access to cover through digital partnerships and better support advisers dealing with complex cases. The product remains one of the few on the market that accepts applications from customers with pre-existing conditions, who may struggle to obtain insurance elsewhere.
Jack Southcott (pictured), head of protection proposition at The Exeter, said: “We’re extremely pleased to make our life insurance more accessible to advisers and customers through this partnership, reflecting our commitment to both digital transformation and widening access to insurance.
“Our new multi-benefit plans allow advisers to mix and match our life and income protection, while we continue to provide life insurance for customers with pre-existing conditions who may find it difficult to get cover elsewhere.”
The Protection Platform is used by thousands of UK financial advisers to source, compare and apply for fully underwritten protection products. The addition of The Exeter’s Life policy is expected to further strengthen the platform’s reach and relevance for advisers working across the whole of market.
Rick Brough of The Insurance Surgery said the move would improve efficiency and help clients secure cover more quickly. “Exeter’s Real-Life plan is a great addition to The Protection Platform,” he said.
“It’s good for clients, as those with higher loadings may still secure coverage at the point of sale without needing medical evidence. It should reduce the number of pre-sales underwriting calls from our process as we’ll utilise the Protection Platform’s real-time pre-sales underwriting tool available. It’s a smart step for both companies.”
