The Cumberland has teamed up with Uinsure and will now use the fintech to provide home insurance quotes to its members.
The mutual’s customers will be able to access the home insurance service in its branches, through the mortgage team or online via its website.
All of the policies that Uinsure offer carry a 5 Star Defaqto rating, from the independent financial product ratings website.
John Linton, product and governance manager with The Cumberland, says the partnership should ensure customers have a simple way to arrange home insurance in keeping with the building society’s ‘Kinder Banking’ purpose.
“By partnering with Uinsure, we can ensure our members can access quality home insurance cover that could meet their needs without unnecessary complexity. They will have the choice of using Uinsure’s platform via The Cumberland website or speaking to us in person.”
Uinsure has now secured partnerships with five of the UK’s top 10 building societies as it continues to expand its footprint with banks, building societies and financial intermediaries.
Amy Evans (pictured), chief new business officer at Uinsure, said more financial institutions were recognising the importance of embedding insurance into their customer journeys.
She added: “The Cumberland has always prioritised providing top-level support to the communities it serves, and we’re both humbled and grateful for the opportunity to collaborate with their team.
“Our continued expansion is a direct response to the growing demand from firms eager to offer insurance directly to their customers, aligning with our shared ambition of making insurance simple, fair, and accessible.”
