Tenet has selected Social Advisors Ltd to provide a social media service with compliant content to the network’s appointed representative firms, following a successful pilot of its AdviserPost service.

The service provides access to topical, compliance approved social media content to help firms stay in touch with their client base, develop their brand and generate leads, including fifteen daily social media posts, at least one blog per week and one video per month.

Training and support to enable firms to maximise the benefits of social media is available, and Tenet says the service is a low cost route to social media for advisers, with upgrade options to more comprehensive services.

Helen Turner, Tenet’s distribution and development director, said: “Many adviser firms want to embrace social media but lack either the time required to provide engaging content, or are concerned about the compliance implications.

“The new service AdviserPost enables firms to carry out social media activity (Twitter, Facebook and blogging) via a user friendly system, providing ready-made content, pre-approved by Tenet’s compliance team. This is building on Tenet’s introduction of a compliance-approved social media framework for its advisers in May last year, by now offering a service that also provides the content.”

Simon Ryan, founder of Social Advisors Ltd, added: “AdviserPost includes an archive of more than 60 blogs and 10 videos which are supplemented by fresh content every week, weekly training material and managed services as well as access to software that would be beyond the budget of most adviser firms. This is underpinned by as much support as members require, all within a single monthly subscription.

“Feedback from Tenet advisers has also helped us to further develop our proposition, with new services being added such as adviser-branded mobile apps and master classes.”