Luxury asset lender, Suros Capital, has appointed Helena Khizam as managing director.
Khizam (pictured) has a brief to build on the company’s progress to date and expand the business among intermediaries and businesses working with high net worth (HNW) individuals and corporates.
She has spent the past five years at international technology platform provider Captec Systems, latterly as partner and CEO. Previous businesses include Crestline investors Europe, Securis Investment partners and BlueBay Asset Management.
She said: “I am delighted to be joining Suros Capital. My challenge is to generate greater acceptance and understanding of our proposition among advisers and their potential customers. I want to make borrowing against luxury assets as normal and straightforward as it is against bricks and mortar.
“I am very excited about Suros Capital’s prospects. Not only do we already offer a ‘real world’ alternative to traditional short-term lending, but we shall be showcasing our other lending products this year as well as introducing new initiatives, as we step up our efforts to be a positive disruptor in the short-term lending sector.
“It takes time to generate wholesale confidence in business concepts that seem to challenge accepted norms, but I want to position Suros Capital’s offering as complementary to traditional bridging. Therefore, we will look to build trust in our brand by demonstrating the simplicity and effectiveness of our proposition, the levels of security we provide for the assets left in our care and our total commitment to client privacy.”
