SunLife acquisition completed

Published on

Specialist over-50s insurer SunLife has completed its sale from AXA to become part of the Phoenix Group.

SunLife’s managing director Dean Lamble (pictured) and his management team will continue to lead the business.

The company will operate as an independent distribution business reporting into Phoenix Life which is led by Andy Moss, Phoenix Life CEO.

Phoenix Group is the UKs largest closed book consolidator and now has 5.4 million customers and manages £64 billion of assets.

Moss said: “We are pleased to have acquired the SunLife business. SunLife is a market leader in its field with a talented management team and clear focus for future growth. I look forward to working with Dean and his team.”

“We are delighted to be joining the Phoenix Group – and looking forward to continuing our strategy to be the destination for people over the age of 50 to engage in life cover, insurance and savings,” said Lamble.

He added: “The over-50 market is a fast-growing, attractive market segment that is currently underserved. SunLife’s deep understanding of this market coupled with its expertise in direct marketing make it well placed to be the brand of choice for customers over 50.”

Latest POLL

COMMENT ON MORTGAGE SOUP

We want to hear from you!
Leave a comment and get the conversation started.
You need to register to post, so please login or sign up below.

Latest articles

Advice Guru partners with Pure Retirement to support broker education

Financial adviser learning platform Advice Guru has announced a new sponsorship partnership with Pure...

Nationwide ups LTV limits for interest-only and foreign national borrowers

Nationwide has announced changes to its mortgage lending criteria, increasing the maximum loan-to-value (LTV)...

Lloyds expects swell in completions ahead of stamp duty deadline

Lloyds Banking Group anticipates a 50% growth in property completions this month as buyers...

Satchell the latest to leave HTB bridging division

Lorenzo Satchell has become the latest senior member of the bridging team at Hampshire...

Other news

Advice Guru partners with Pure Retirement to support broker education

Financial adviser learning platform Advice Guru has announced a new sponsorship partnership with Pure...

Nationwide ups LTV limits for interest-only and foreign national borrowers

Nationwide has announced changes to its mortgage lending criteria, increasing the maximum loan-to-value (LTV)...

Lloyds expects swell in completions ahead of stamp duty deadline

Lloyds Banking Group anticipates a 50% growth in property completions this month as buyers...