Stance Asset Finance has named Alex Fowler as broker development manager as the lender builds its team ahead of its planned February 2026 launch.

Fowler (pictured), who has spent 12 years in financial services, joins from roles at Allica Bank, Praetura Asset Finance and Amicus Finance.

His background includes large single-asset transactions, complex refinancing and a breadth of experience across hard and soft asset finance.

He will take responsibility for broker relationships across the South of England, working to generate new business, act as a central point of contact for intermediaries and promote the brand’s range of funding and refinancing options.

The role forms part of the lender’s strategy to establish itself swiftly in the asset finance market.

Stance will operate with dedicated business development and underwriting teams, although its operational infrastructure will be supported by UTB. The proposition targets brokers serving a wide range of customer profiles and will offer funding across multiple asset classes.

FIRST OF SEVERAL APPOINTMENTS

Nathan Mollett, head of Stance Asset Finance, said: “Alex is our first hire for Stance Asset Finance, and he brings a wealth of experience and contacts which will help us to get Stance off to a flying start.

“We’ve had a fantastic response to our announcement that Stance is coming in 2026, and I look forward to making more appointments over the next few months.

“We are recruiting a dedicated team of exceptional sales and underwriting professionals who will help Stance change the Asset Finance landscape and become a significant lender in the market.”

The business is positioning itself as a challenger brand within UTB’s wider portfolio, aiming to differentiate through broker-focused service and a commitment to “unfollow the crowd”.