SPF Private Clients adopt Criteria Brain and Affordability Brain

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Mortgage Brain has announced a strategic partnership with SPF Private Clients (SPF), a whole-of-market mortgage brokerage, catering to a wide range of borrowers, from first-time buyers to high-net-worth individuals.

SPF advisers, who have been using Mortgage Brain’s Sourcing Brain platform since July 2023, have extended their partnership to include full use of Criteria Brain and Affordability Brain from April 2024.

“At Mortgage Brain we believe in being ‘better together’, collaborating with the very best in the industry to deliver excellent lending solutions as personalised as each client’s needs, whether they’re first-time buyers or property investors,” said Neil Wyatt, sales & marketing director of Mortgage Brain.

“We’re thrilled to partner with SPF, a company that understands the importance of leveraging technology to provide comprehensive, first-class, quality mortgages for every borrower. Our platforms will be the perfect complement to SPF’s expert advisory team, providing them with the invaluable tools they need to navigate the entire mortgage market.”

Gareth Lowman, director of property finance at SPF Private Clients, added: “Guiding our clients through the mortgage process goes beyond adhering to standard criteria. Many of our clients, regardless of their mortgage needs, have complex requirements or tight schedules.

“Our role is to simplify their journey, offering them tailored solutions with minimal hassle. Collaborating with Mortgage Brain ensures we leverage proven technology, backed by a dedicated, expert team. This will support SPF to continue delivering the best-in-class service that our clients are accustomed to.

“It’s a strategic step forward in our continual journey of technological growth and diversification.”

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