The financial services group previously known as Jerrold Holdings has now become ‘Together’.

The specialist lender, which offers residential and commercial mortgage loans to niche market segments underserved by mainstream lenders, argues that the new brand identity will affirm its status as a leading finance provider.

The business has been lending for over 40 years. As a unified new brand, Together encompasses the full range of the group’s products, which were formerly known under separate names including Auction Finance, Blemain Finance, Bridging Finance, Cheshire Mortgage Corporation and Lancashire Mortgage Corporation.

Marc Goldberg, board director of Together, said: “We wanted to create a brand that our staff, our clients and our business partners could all be proud of, which would sum up the way that we work and set us apart as a respected leader in our field.

“We had accumulated a lot of different brand names as a result of our long-term success and we wanted to establish a single identity, since ultimately our key proposition remains the same across all our products, and that is taking an individual approach to each case. Often that allows us to respond more quickly and meet tight timescales and that’s been a major factor in our growth.”

The company’s expansion has been facilitated by increased funding, with current facilities of £1.25 billion. For the year ending June 2015, the company achieved profit before tax of £70.1 million, with a loan book in excess of £1.4 billion.

Loans are serviced directly from the company’s headquarters in Cheadle, where the staff headcount has also increased by 12% in just 12 months, currently standing at 390 employees.

The new brand is supported by a new website and a wide-ranging marketing campaign.