SoMo has appointed Jamie Jolly as its new managing director following its recent rebrand from The BridgeCrowd.

Jolly (pictured), who has over 20 years’ experience in the lending sector, has joined from Revverbank, where he was head of real estate. He was previously head of the commercial specialist team at Together, where he was for nearly 15 years.

He will build on the company’s recent lending milestone of £132m and will focus on utilising the teams experience, offering advice and insight for clients, as well as continuing to build on broker relationships. He will also focus on harnessing growth opportunities in specialist lending with new products.

SoMo recently announced a significant funding line that will complement its crowd funding offering.

Louis Alexander, CEO of SoMo, said: “Jamie’s experience will be invaluable as we look to grow in 2021. His focus on the personal touch aligns with my vision for SoMo, and alongside his breadth of knowledge of the sector makes him a great fit to not only support the businesses evolution but our customers through the important year ahead.

“We pride ourselves on being a safe, sensible and secure lender and I know that with Jamie leading the team we will continue to lend this way.”

Jolly added: “SoMo already has a fabulous team with over 150 years of combined experience in specialist lending and has achieved £132m in loans in just eight years.

“It was this bold ambition combined with a culture and mindset of truly understanding clients that attracted me to the role. With market leading products and the use of innovative technology that is ahead of the curve, SoMo brings something to the industry that’s been missing.

“The last 12 months have been challenging for the industry, but I’m optimistic about the possibilities of 2021 and I want us to be known as the relationship-focused lender which truly reflects the market we represent.

“It is crucial that we rally together as an industry, remaining open, transparent and collaborative. At SoMo we want to advocate for and lead with a culture of unity.

“With this in mind, I’m enjoying meeting more of the brilliant brokers and lenders who are seeking alternative specialist loans and working alongside them to harness new opportunities.”