
Rental yields of 7.82% and private rental accommodation making up almost a quarter of its housing stock make Southampton the best place in the UK for buy-to-let investors, according to research from HSBC.
Of the 50 towns and cities with the highest concentration of private rental housing stock, Southampton topped the list for rental yield due to relatively affordable housing and an average rent of £901 per month. The relatively inexpensive property prices in Blackpool, Hull, Manchester and Nottingham mean that these four Northern areas make up the rest of the top five, offering strong returns for buy-to-let investors with yields of 7.81%, 7.77%, 7.60% and 7.55% respectively.
In sixth place, Coventry is the only other city offering returns above 7% with a yield of 7.13%.
Despite the high proportion of private rentals in the capital, London does not score highly in terms of rental yields due to the comparably high property prices. The top performing borough in the capital, Southwark, is 13th overall while the affluent London boroughs of Hammersmith and Fulham and Kensington and Chelsea are ranked in the bottom two places in the top 50 due to the high initial outlay to purchase a property, generating returns of just 3.42% and 3.34% respectively.
Table 1: Top 10 buy-to-let hotspots by rental yield
Location |
Average Property Price |
Average Rent (Monthly) |
Rental Yield (gross) |
Southampton |
£138,311 |
£901 |
7.82% |
Blackpool |
£75,943 |
£494 |
7.81% |
Kingston upon Hull |
£69,519 |
£450 |
7.77% |
Manchester |
£102,631 |
£650 |
7.60% |
Nottingham |
£83,313 |
£524 |
7.55% |
Coventry |
£104,970 |
£624 |
7.13% |
Slough |
£171,581 |
£975 |
6.82% |
Oxford |
£244,893 |
£1,375 |
6.74% |
Liverpool |
£91,012 |
£498 |
6.57% |
Portsmouth |
£141,971 |
£775 |
6.55% |
Due to holiday rentals and seasonal work, many seaside towns are buy-to-let hotspots with 17 of the top 50 areas found on the coast. Blackpool tops the seaside town list with a yield of 7.81%. The rest of the top ten is made up of southern seaside areas, including holiday destinations such as Brighton, Bournemouth and Eastbourne. While property prices tend to be higher in these areas, rents are also above average, meaning yields are strong for investors.
Table 2: Top 10 seaside buy-to-let hotspots by rental yield
Location |
Average Property Price |
Average Rent (Monthly) |
Rental Yield (gross) |
Blackpool |
£75,943 |
£494 |
7.81% |
Bournemouth |
£170,493 |
£825 |
5.81% |
Brighton and Hove |
£229,622 |
£1,049 |
5.48% |
Torbay |
£139,168 |
£598 |
5.16% |
Southend-on-Sea |
£152,171 |
£650 |
5.13% |
Shepway |
£181,399 |
£695 |
4.60% |
Eastbourne |
£177,408 |
£675 |
4.57% |
Isles of Scilly |
£180,227 |
£654 |
4.35% |
Hastings |
£177,408 |
£550 |
3.72% |
Thanet |
£181,399 |
£524 |
3.47% |
Due to London’s high property prices, its rental yields are relatively modest on the whole. Southwark tops the list of boroughs with a yield of 6.15%. Areas in Outer London offer some of the strongest yields in the capital including Newham, Enfield, Brent and Kingston upon Thames. Just three of the top ten areas are in inner London and each of these is in the East of the city, traditionally the more affordable end of the capital.
Table 3: Top 10 London buy-to-let hotspots by rental yield
Location |
Average Property Price |
Average Rent (Monthly) |
Rental Yield (gross) |
Southwark |
£401,405 |
£2,058 |
6.15% |
Newham |
£229,141 |
£1,126 |
5.90% |
Enfield |
£261,163 |
£1,200 |
5.51% |
Brent |
£337,723 |
£1,517 |
5.39% |
Kingston upon Thames |
£333,122 |
£1,363 |
4.91% |
Hounslow |
£285,927 |
£1,148 |
4.82% |
Wandsworth |
£428,987 |
£1,694 |
4.74% |
Lewisham |
£283,031 |
£1,101 |
4.67% |
Tower Hamlets |
£364,296 |
£1,387 |
4.57% |
Harrow |
£306,381 |
£1,148 |
4.50% |
Peter Dockar, head of mortgages at HSBC, said: “Buy-to-let remains a good investment for those looking for above average returns. Twenty-three of the top 50 areas offer yields above 5%, significantly more than is available from more traditional savings options.
“However, it is clear there is a fine line between a property in a desirable area, the rents that can be achieved and the returns that can be yielded so it is key landlords do their research as often the most popular locations may not offer the best return.”
Top 50 buy-to-let hotspotsÂ
Location |
Percentage of Housing Stock |
Average House Price |
Average Rent (Monthly) |
Average Rent (Annual) |
Rental Yield (gross) |
Southampton |
23.42% |
£138,311 |
£901 |
£10,812 |
7.82% |
Blackpool |
24.16% |
£75,943 |
£494 |
£5,928 |
7.81% |
Kingston upon Hull |
19.02% |
£69,519 |
£450 |
5400 |
7.77% |
Manchester |
26.85% |
£102,631 |
£650 |
£7,800 |
7.60% |
Nottingham |
21.64% |
£83,313 |
£524 |
6288 |
7.55% |
Coventry |
19.02% |
£104,970 |
£624 |
7488 |
7.13% |
Slough |
23.07% |
£171,581 |
£975 |
£11,700 |
6.82% |
Oxford |
26.11% |
£244,893 |
£1,375 |
£16,500 |
6.74% |
Liverpool |
21.75% |
£91,012 |
£498 |
5976 |
6.57% |
Portsmouth |
22.28% |
£141,971 |
£775 |
9300 |
6.55% |
Cardiff |
20.32% |
£140,882 |
£750 |
9000 |
6.39% |
Cambridge |
23.91% |
£179,699 |
£949 |
£11,388 |
6.34% |
Southwark |
22.22% |
£401,405 |
£2,058 |
24696 |
6.15% |
Luton |
21.27% |
£127,473 |
£650 |
7800 |
6.12% |
Newham |
32.62% |
£229,141 |
£1,126 |
£13,512 |
5.90% |
Leicester |
21.28% |
£112,226 |
£550 |
6600 |
5.88% |
Bournemouth |
28.21% |
£170,493 |
£825 |
£9,900 |
5.81% |
Enfield |
21.18% |
£261,163 |
£1,200 |
14400 |
5.51% |
Brighton and Hove |
28.04% |
£229,622 |
£1,049 |
£12,588 |
5.48% |
Brent |
28.82% |
£337,723 |
£1,517 |
£18,204 |
5.39% |
Forest Heath |
21.80% |
£179,699 |
£795 |
9540 |
5.31% |
Torbay |
21.43% |
£139,168 |
£598 |
7176 |
5.16% |
Southend-on-Sea |
20.72% |
£152,171 |
£650 |
7800 |
5.13% |
Watford |
18.89% |
£240,239 |
£997 |
11964 |
4.98% |
Bristol, City of |
22.11% |
£169,425 |
£695 |
8340 |
4.92% |
Kingston upon Thames |
21.04% |
£333,122 |
£1,363 |
16356 |
4.91% |
Reading |
24.68% |
£196,309 |
£795 |
£9,540 |
4.86% |
Hounslow |
22.23% |
£285,927 |
£1,148 |
13776 |
4.82% |
Wandsworth |
30.02% |
£428,987 |
£1,694 |
£20,328 |
4.74% |
Lewisham |
22.97% |
£283,031 |
£1,101 |
13212 |
4.67% |
Shepway |
20.17% |
£181,399 |
£695 |
8340 |
4.60% |
Tower Hamlets |
30.84% |
£364,296 |
£1,387 |
£16,644 |
4.57% |
Eastbourne |
21.65% |
£177,408 |
£675 |
8100 |
4.57% |
Harrow |
20.37% |
£306,381 |
£1,148 |
13776 |
4.50% |
Croydon |
19.83% |
£254,591 |
£949 |
11388 |
4.47% |
Exeter |
19.56% |
£187,680 |
£693 |
8316 |
4.43% |
Isles of Scilly |
20.63% |
£180,227 |
£654 |
7848 |
4.35% |
Lincoln |
19.36% |
£119,076 |
£429 |
5148 |
4.32% |
Redbridge |
21.63% |
£292,459 |
£1,049 |
12588 |
4.30% |
Cheltenham |
20.15% |
£170,573 |
£598 |
7176 |
4.21% |
Ipswich |
18.75% |
£153,163 |
£524 |
6288 |
4.11% |
Richmond upon Thames |
20.55% |
£485,496 |
£1,647 |
19764 |
4.07% |
Westminster |
37.56% |
£767,112 |
£2,578 |
£30,936 |
4.03% |
Norwich |
20.10% |
£179,699 |
£598 |
7176 |
3.99% |
Camden |
30.46% |
£646,043 |
£2,145 |
£25,740 |
3.98% |
Hastings |
27.19% |
£177,408 |
£550 |
£6,600 |
3.72% |
Haringey |
30.33% |
£372,278 |
£1,148 |
£13,776 |
3.70% |
Thanet |
21.96% |
£181,399 |
£524 |
6288 |
3.47% |
Hammersmith and Fulham |
30.05% |
£593,787 |
£1,690 |
£20,280 |
3.42% |
Kensington and Chelsea |
33.97% |
£1,090,943 |
£3,033 |
£36,396 |
3.34% |