Source Insurance has partnered with ethical home insurance start-up Insure4Nature in a move that combines mainstream financial infrastructure with a purpose-led business model.

The tech-enabled distribution platform is powering the general insurance component of Insure4Nature’s service through its Source Go solution, giving the new entrant both credibility and scale as it begins to expand.

Jonathan Pinkerton, finance and insurer relationship director at Source, said: “At Source, we do things differently. We choose to work with partners who are putting purpose at the heart of their business.

“This is the kind of organisation we want to support; forward-thinking, driven by values, and determined to make a tangible impact.”

100% OF PROFITS TO ENVIRONMENTAL RESTORATION

Launched with backing from the Environment Agency’s NEIRF investment programme, Insure4Nature invests all its profits into environmental restoration projects across the UK. Customers can therefore choose home insurance that contributes to nature recovery as well as household protection.

Nigel Greenwood, founder and funding distribution lead at Insure4Nature, said: “Working with Source has been a revelation. Source not only understand our mission and are fully supportive, but they have provided an insurance platform that gives our customers a choice of insurance products. We couldn’t have launched without them.”

A RESPONSIBLE FUTURE FOR INSURANCE

The collaboration highlights Source’s broader strategy of aligning with ventures that prioritise social and environmental impact.

By supporting Insure4Nature’s mission, Source is helping establish a credible, values-driven alternative for homeowners seeking insurance that delivers wider benefits beyond cover.