Lee Denton has been promoted by Source Insurance to the position of associate sales director.

Denton has been representing the London and South East England region as a Source business development manager (BDM) for the last 12 years and has built long-lasting relationships with brokers in the area.

Tania Frowen, managing director of Source Insurance, said: “We are always committed to rewarding talented and loyal individuals within the organisation in line with our company values. The growth of our internal and external sales team also demonstrates the commitment we have to supporting brokers with their businesses.”

Denton added: “Having looked after brokers in London/South East area for almost 12 years there are mixed emotions leaving the region. However, I am really looking forward to working on the strategic side of the business and the exciting projects Source are planning to deliver in 2021.”

Martin Gwynne replaces Dentin as Source’s regional BDM. he returns to the insurance firm after six years.

He said: I am really keen to support our brokers to get the most from the Source proposition and offer a truly professional service to their clients for their general insurance needs.”

Denton added: “Martin is another great addition to our strong business development team and brings a wealth of both insurance and training experience that will be valuable to advisers.”