A new partnership between Source and ActiveQuote will enable directly authorised advisers to refer clients for private medical insurance through the Source platform.
Source Insurance has entered into a strategic partnership with ActiveQuote to broaden the protection options available to advisers, adding private medical insurance referrals to its platform.
The collaboration brings health cover alongside home and landlord insurance, reflecting a growing demand for private healthcare as NHS waiting lists continue to put pressure on households.
Advisers can now refer clients for private medical insurance immediately after submitting a home or landlord quote, or directly through the platform whenever required.
The move forms part of Source’s wider plan to simplify the protection process by offering multiple insurance solutions in one place.
The firm said the integration would help advisers provide a more rounded service at a time when interest in private medical cover has risen sharply since the pandemic.
Jonathan Pinkerton, finance and insurer relationship director at Source Insurance, said: “At Source, we are always looking to add value to our broker community. We’re proud to partner with ActiveQuote to give advisers and their clients more ways to access private medical insurance.
“By combining our expertise in general insurance with ActiveQuote’s specialist knowledge in PMI, we’re making it easier for advisers to deliver holistic protection solutions.
“This partnership reflects our shared commitment to simplifying the advice process, strengthening client relationships and helping more people access the right cover, at a time when demand for flexible, comprehensive protection has never been greater.”
Rob Saunders, managing director at ActiveQuote, said the partnership would help advisers enhance their proposition.
“We’re excited to partner with Source to give advisers seamless access to private medical insurance solutions for their clients,” he said.
“By integrating PMI referrals directly within the Source platform, advisers can provide a more complete protection package, helping clients safeguard both their homes and their health.
“This partnership underscores our commitment to supporting advisers with innovative tools and solutions that make delivering comprehensive protection easier than ever.”
