Sort Group has announced the appointment of Keith Ahmed as group managing director.

Ahmed (pictured) has been with the group as head of finance/compliance officer for five years and has 15 years’ experience in law and 10 in financial services. His change of role to group managing director means he will take ownership of the day to day running of the group and will be responsible for the companies’ key deliverables.

Sort Group, incorporating SortRefer, Sort Move and Sort Legal, have seen significant growth over the last 12 months, further supported by a strong H1.

Kevin Tunnicliffe, Sort Group’s CEO, said: “I am delighted to appoint Keith to the position of group managing director to support the group with our future plans. Although different, our roles will complement each other, allowing me to be more industry facing in the marketplace.

“Keith has already done so much for the business since he joined in 2018 and I am excited for us to work together to further expand our market share.”

Ahmed added: “This is a hugely exciting time to be in the industry, which is already seeing so many changes brought about by technology. I firmly believe that with our vision of tech growth, employee engagement and a client centric experience we can make Sort a market leader in the sector.”