A new social media management company dedicated to supporting the UK’s advisory community has launched.

The new company, SM Advice, brings together founder Setul Mehta’s experience of sales, marketing and governance from key roles at insurer, AIG, and distributor, The Openwork Partnership.

SM Advice aims to help advisers, brokers and networks connect further with clients, prospects, referrals, and introducers by creating social media content that informs, educates and celebrates.

Its content will address key financial topics such as guidance on financial planning for first-time job holders or renters needing protection, mortgage journeys, investments, pensions, maximising retirement funds, utilising tax allowances and will meet all compliance points.

Celebration content covers testimonials, exam passes, new joiners to awareness day recognition. SM Advice already works with several networks, meaning they can undertake both submissions and approvals.

By leveraging the content across different platforms, SM Advice says it also seeks to enhance financial literacy and significantly improve financial understanding by reducing the advice gap and helping instigate conversations.

Keith Richards, CEO of the Consumer Duty Alliance, said: “The new service is very timely and much needed as the use of social media can also help to evidence adoption and culture towards consumer duty obligations and commitment.”

Mehta (pictured) added: “With nearly 40,000 advisers across the UK, the potential to provide essential financial education within the industry and beyond is huge. However, many advisers are not fully utilising the power of social media to be able to do this. For many this is because they lack the time or do not have the resources to hand. This is where SM Advice can help.

“SM Advice encourages advisers who currently do not engage with clients on social media or struggle to find the time to reach out for a discussion. Our approach will also help increase financial education and literacy across the UK which I am passionate about. I’m excited to create a service that not only educates but also celebrates the financial journey which will trigger more advice conversations.

“By focusing our services on an affordable price point, we aim to support advisers whether in networks or directly authorised, to amplify their messaging, whilst they concentrate on client relationships.”