Smartr365 has announced the appointment of Jens as design and experience director.

Wikholm is tasked with ensuring that Smartr365’s platform is user friendly and streamlined for all users.

His most recent experience includes building the team, product and brand for fintech firm Hyperjjar.

Smartr365’s ‘You Ask, We Build’ commitment gives users the opportunity to provide ‘in app’ feedback and requests for new product functionalities. Wikholm’ role within the Smartr team will ensure users are able to get the most of their subscription.

Wilkholm said: “I’m joining the Smartr365 team at a very exciting time. Their technology is very advanced, and the road ahead looks very exciting. My expertise lies in moulding sophisticated technology into a straight-forward platform for users, which is exactly what I plan to do.

“I’m constantly looking for opportunities where I can use my skills to help a business grow. I look forward to assisting Smartr365 in their aim of creating a truly user-friendly, true-tech mortgage platform – the first of its kind within the mortgage industry.”

Conor Murphy, CEO of Smartr365, added: “Smartr365 already uses sophisticated systems, such as MortgageKanban, to make a mortgage application as easy as possible for brokers and their clients. However, we can always make it easier. Using real-time user feedback from our ‘You Asked, We Built’ campaign, paired with state of the art technology, we have the tools to create exactly the platform brokers want – and with Jens’ expert knowledge, we can make our platform as accessible as possible too.”