SimplyBiz Mortgages has joined the Association of Mortgage Intermediaries (AMI) as an affiliate member.

Martin Reynolds, chief executive of SimplyBiz Mortgages, said: “We are delighted to be joining AMI at a very important time within the mortgage market. We now have the final rules of the Mortgage Market Review and working with AMI we will aim to keep our members fully up to speed.

“The level of influence AMI have behind the scenes in relation to this and also the continuing challenges from Europe should not be underestimated.

“We are keen to offer whatever support we can in helping AMI grow and prosper. We will provide regular updates to our 2,700 members on the key issues that affect them.”

Robert Sinclair (pictured), chief executive of AMI, added: “The growing influence of AMI is reflected in the regular addition of new firms who support our endeavours. The addition of SimplyBiz Mortgages to the fold brings opportunity and indicates the direction of travel for the industry.

“As MMR beckons, we are looking to transform the industry into the mortgage advice profession, and firms such as SimplyBiz will assist in moving all firms in that direction.”