Simplify has been named Best Digital Transformation winner at the UK Customer Experience Awards, beating major brands including Coca-Cola, British Gas and Octopus Energy.
The award recognises Simplify’s ambitious technology-led overhaul of residential conveyancing and property services – a transformation that’s redefining how customers experience the home-moving process.
By harnessing AI and advanced digital tools, Simplify has enhanced transparency, improved communication, and accelerated case progression, making moving home simpler and less stressful.
RESHAPING CONVEYANCING
David Grossman, CEO of Simplify, said: “Winning Best Digital Transformation is a tremendous recognition of the hard work and dedication of our entire team. Our ambition is to ‘simplify moving’.
“By embracing innovative technology, we’re not only transforming our operations but reshaping conveyancing for every customer and introducer we work with. This award inspires us to keep raising the bar and setting new standards for the industry.”
Among the key innovations driving the change are:
- AI-driven data tools: Providing conveyancers with real-time insights and intelligent communication support.
- ID and AML verification service: Streamlining onboarding and reducing delays for clients.
- AI video guides: Helping home movers understand every stage of the conveyancing journey.
These initiatives have delivered measurable improvements across Simplify’s brands, which are now all rated ‘Excellent’ on Trustpilot, based on more than 8,000 new reviews in the past year.
The group also achieved a record 6,500 transaction completions in just five days ahead of the last stamp duty deadline.
Main picture: CEO David Grossman (left) and Digital Channel Director Alistair Singer with the award.
