Fluent Money has revealed that it has received new investment from Beech Tree Private Equity (BTPE).

The second charge distributor says it is planning to develop its range of services to become one of the dominant forces in the specialist lending market.

Andy Marsh and Adam Rudd from BTPE will join the Fluent Money board. In addition, Mark Huggins, former managing director of financial services at Acromas Holdings (the parent company for Saga and the AA), has invested alongside BTPE and joins the executive team of the business to help drive a number of initiatives and lead Fluent Money’s unsecured lending proposition.

Kevin Hindley, CEO of The Fluent Money Group, said: “We are on an exciting trajectory to significantly grow our business and our new relationship with Beech Tree provides us with the kind of resources to take Fluent Money to the next level. Not only is this good news for us and our introducers, but also demonstrates the importance of the specialist lending market to the wider financial market.

“I am delighted to have Beech Tree Private Equity on board. By using their industry knowledge and connections, we have already started to further strengthen our core business and bring additional product lines into our portfolio.”

Andy Marsh added: “We are excited to be working with Kevin and the team at Fluent Money. The platform they have built is ‘best in class’ compared to what we have seen in the market, across a number of areas including transparency, efficiency, customer journey and compliance.

“The management has invested heavily in the business to date and we are looking forward to supporting Fluent Money’s plans for the future.”