Short-term property finance provider Signature Private Finance has appointed Dan Parry as its new business development manager (BDM) for the Midlands.

Parry (pictured), has over 20 years’ experience in the financial services industry, developing and maintaining relationships with high profile brokers and clients.

He said: “This is a good move for me personally and one I believe offers Signature what it needs as it continues to grow and seek new challenges in the short-term property finance sector.

“Signature has an ambitious yet achievable growth strategy and it’s good to be involved. The all-important product offering is a perfect fit for the brokers and developers I know; the level of customer service will be the edge required to secure the deals we need to hit our targets.

“I hope to build further on Signature’s growing reputation for working hard to find ways to lend, rather than turn deals down. If the deal fits the criteria, the decision will be made quickly and efficiently, which can only enhance my relationship with the brokers and developers I serve.

“Signature is developing a very experienced team that really understands the short-term property finance market and its challenges. It’s a good time to join and I believe my experience will help the business achieve its targets in 2018 and beyond.”

Tony Gilbertson, Signature CEO, added: “This is another good appointment for Signature. It demonstrates the business we are building can attract individuals of Dan’s calibre, who recognise not only our ambition, but our ability to exceed expectation.

“We have grown our business significantly in a relatively short time and have become the short-term lender of choice for many property professionals and their brokers. But our success relies on the strength of the team delivering our service, which is why we recruit experience like Dan’s.

“The market remains competitive and while low rates and high LTVs attract interest, it is the speed and consistency of decision making when deals are brought to us that gets them over the line. With the team we have and our commitment to service quality, I’m convinced we have the edge.”