Signature Property Finance has appointed Steve Woods as relationship manager for the North West of England, to help promote the company’s product offering across the region.

Woods (pictured, right) joins the short-term property finance provider following roles with Alternative Bridging Corporation, Oblix Capital and Bridgebank Capital.

Paul Tromans (pictured, left), Signature’s sales director, said: “This appointment not only demonstrates the ambition of Signature Property Finance, but the calibre of experienced individual we can attract with our growing reputation and products that deliver what property professionals actually want.

“Steve was the ideal choice, given his experience in development finance and his reputation in the North West, where we expect to undertake a lot more work in the coming months, particularly with so much optimism for ground-up development opportunities across the region.

“And our recently launched facilities will present Steve with great opportunities to talk to brokers and developers, about how we can help them finish their projects without re-financing or get a development started with a low cost facility designed for small-scale housebuilding projects.

“We’re one of the few funders prepared to support small developments, particularly around 4 or 5 units and happy to consider first-time developers with a strong support team. We know, this niche in the market was another reason Steve found our offer to join, so compelling.”

Woods added: “I’m excited to be joining a business with a clearly defined and pragmatic growth strategy, with ambition to match. I believe the new and varied range of products gives us a competitive edge in the market, which is good news for Signature and brokers.

“Signature has developed a client-centric approach to lending, providing a lean, efficient service, without clients being passed through multiple hands; when deals fit the criteria, decisions are made quickly and importantly loans are delivered on the terms first agreed with no nasty surprises.

“I’ve been aware of Signature’s growing reputation in the market, shaping their offering quickly to reflect what developers and brokers need, when they need it, which should make my life much easier now I’m not selling against them, but for them.

“It will be good to get back onto building plots to understand the vision of the developers and explain how Signature can shape a loan to their exact needs, to help solve the UK’s housing crisis, one small development at a time.

“As lockdown ends and we return to some semblance of normality, I hope to get out and meet with brokers and developers, confident my experience will help Signature achieve the stretching targets it has set for 2021.”