Shawbrook Bank has appointed Craig McPheat as head of experience design.

McPheat has a background working across a number of financial services brands including NatWest, Sainsburys Bank and Tesco Bank.

At Shawbrook, he will lead a team of designers, thinkers and makers “to create exceptional experiences” for customers using the bank’s digital products and channels.

McPheat said: “The world beyond finance has been disrupted in recent years. Never has it been more important to understand the individual needs, issues and expectations of our customers in the environment we serve. Shawbrook has made awesome strides in delivering products that recognise a customer’s individual circumstances and requirements, whether as an individual or a business, and in recognising how technology can help solve their problems.

“But we’re only getting started and I’m thrilled to join at this exciting time – building delightful, accessible and easy to use services for our customers by embracing real business agility, flow, and critical thinking in our product development.”

Shawbrook recently announced plans to hire at least 100 new roles by the end of 2022 across a variety of technology and data-related roles including product & customer experience designers, cloud and data engineers, and developers.

Marcelino Castrillo, CEO at Shawbrook, added: “We continue to rapidly deliver new products and services into the market, building great customer experiences in-house and collaborating with fantastic partners by leveraging the digital connectivity we have enabled.  It’s this pace of innovation and delivery that’s helping us to attract some of the best talent in the industry, and Craig joining us at this time is another great example.”