Selina Finance adds Hometrack integration to support no-valuation lending

Specialist lender introduces automated valuations into its broker portal to speed up applications and cut costs.

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Selina Finance has launched a new no-valuation option for brokers after integrating Hometrack into its broker portal and broker API.

The lender, which offers home equity lines of credit and secured homeowner loans, said the upgrade allows brokers to access Hometrack automated valuation models instantly at the point of application, at no cost to either the broker or the borrower.

Hometrack is widely used across the UK mortgage market, providing property data and analytics to banks, building societies and specialist lenders.

Through the new integration, brokers using Selina’s portal can view an automated valuation figure immediately and progress cases without a physical valuation where the figure meets Selina’s criteria.

The portal will also show straight away when a Hometrack valuation is not eligible, helping brokers manage expectations from the outset. Where required, or where a broker or client disagrees with the automated figure, there remains the option to move to a drive-by or full RICS valuation.

Selina said the change is designed to bring greater clarity at application stage, reduce delays linked to surveyor availability and support faster ESIS decisions. By removing valuation costs where appropriate, the lender said it also lowers overall costs for clients.

The update forms part of Selina’s wider focus on improving efficiency and transparency for intermediaries. All relevant valuation information is held within the broker portal, which the lender said should make case preparation and progression smoother.

Matthew Batte, head of intermediaries at Selina Finance, said: “The launch of our no valuation products with the addition of Hometrack is a clear step in our plan to make the process faster and simpler for brokers.

“Instant valuations where criteria are met means fewer delays, less cost, and a smoother experience.

“Brokers told us they wanted more clarity and more control at the point of application, and this upgrade hits that brief exactly.”

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