Martin Fleming has been appointed as the new managing director of Scottish Widows Bank.

He will be responsible for the day to day running of Scottish Widows Bank and, along with the rest of the Scottish Widows Bank Board, its future strategy. He will report into Mike Jones, managing director of intermediaries & specialist brands at Lloyds Banking Group.

Prior to this Fleming was director of motor operations and service management, consumer finance at Lloyds Banking Group.

He has 20 years’ experience in intermediary channels, including consultancy roles at AXA Insurance and Britannia Building Society, strategy, change and IT roles at Clerical Medical, retail strategy and finance director at RBS as well as chairman of RBS Independent Financial Services. He joined Lloyds Banking Group in 2013.

Fleming said: “Scottish Widows Bank is a great brand, with a committed team and a reputation for excellent products and service. I’m looking forward to the challenge, and leading it into the next stage of growth.”

Jones added: “In the last few years we have successfully restructured and simplified our business model with a clear focus on sourcing intermediary business and a more efficient operation as a result.

“I know Martin is excited by the prospect of leading Scottish Widow Bank forward. I know he will make the best of the opportunities for our customers, for brokers and for the brand.”