Sesame Bankhall Group (SBG) has announced the arrival of two new figures in its Executive Committee.

Catherine Darroue (main picture) has been appointed as marketing & brand director. She joins SBG from Aetna International, where she was global head of marketing, proposition and corporate communications for seven years.

She has also held senior marketing roles at MetLife, Friends Life, Legal & General, Santander, Investec and Kensington.

Meanwhile, Rebecca Luter has been appointed as SBG’s new HR director. She  joins with 19 years’ financial services experience, having worked for Lloyds Banking Group in senior roles, most recently as HR director. She is a Chartered Fellow member of the CIPD.

Both will report to CEO Richard Harrison, with Darroue taking up her new role on 2 December and Luter in January 2025.

The news follow the recent appointment of Toni Smith as distribution director for Sesame Network.

Harrison said: “Delivering SBG’s ambitious growth strategy and our vision to be the proactive partner advisory firms rely on throughout the lifetime of their business requires talented people with fresh thinking, skills and capabilities.

“Catherine and Rebecca are both exceptional talents and leaders in their chosen fields, with experience across a range of industry sectors, offering new perspective and insight.

“Attracting and nurturing the best industry talent is fundamental to our success”

“They will develop and deliver a brand strategy that reflects our plans to modernise and grow, as well as new innovative propositions and marketing support that power greater adviser engagement and efficiency.

“People development is the foundation on which we will achieve this. Attracting and nurturing the best industry talent is fundamental to our success and will ensure we continually offer advisers the very best customer experience.”