Sesame Bankhall Group (SBG) has appointed Jeff Woods as its business development director. 

Woods has 25 years of industry experience and joins from Vitality Life, where he is currently national accounts director. He started his career at RoyalSun Alliance and has held senior positions at Linear Mortgage Network, Pink Home Loans and PruProtect.

He will report into SBG sales director, Mark Graves, and will work closely with firms to help them develop and achieve their business objectives.

Graves said: “Working closely with our members, we have ambitious plans to enhance the service we provide to firms and this additional expertise and support reflects that. Jeff has extensive industry experience in both the mortgage and life protection markets, and he will be instrumental in ensuring our plans for growth are successful through developing strong partnerships with firms.

“We are very pleased that these talented individuals have chosen to join our team at an exciting time for our rejuvenated business. Bolstering our face-to-face support will complement our highly regarded mortgage desk and will put us in an even stronger position to make the advice process stronger and more efficient for advisers.”

Woods added: “With over a quarter of all intermediary mortgages written through SBG, the business is already a market leader and has an exciting future. I am looking forward to working closely with my new colleagues to help advisers deliver the best possible service to their customers.”