Sesame Bankhall Group (SBG) is bolstering its restricted advice proposition for advisers and their customers with the addition of group risk products.

Group life, group critical illness and group income protection products from providers Aviva, Friends Life and Zurich will now be available for SBG’s restricted advisers to offer to their corporate customers.

SBG’s restricted advice proposition was launched last year as part of the group’s expanded range of offerings for advisers to choose from to help them continue to build their businesses in the RDR world.

The providers who are part of SBG’s restricted advice proposition are Aegon, Aviva, Bright Grey, Friends Life, LV=, Partnership, Prudential, PruHealth, PruProtect, Scottish Life and Zurich.

George Higginson (pictured), SBG’s CEO, said: “Advisers are telling us that the group risk market is becoming more important to them as they look to broaden their offering to customers. We are responding to this growing adviser appetite as part of our commitment to continually improve our range of propositions.

“After analysing the market we are very pleased to be partnering with three of the leading group risk providers who were chosen based on the quality and breadth of their products. Aviva, Friends Life and Zurich are also committed to working closely with us to give advisers the practical and technical support they need to develop their customer propositions in this area.

“Group risk is an opportunity to build on the existing relationships that many advisers have with corporate customers, along with individual customers that have SME connections, by offering these valuable benefits to employers and employees. This is particularly important given auto-enrolment and the additional revenue streams that this promises to create for advisers through referrals, as customers reach their respective staging dates.”