BrightOffice has joined the Association of Short Term Lenders (ASTL) as its latest associate member.

The Software as a Service (SaaS) company was founded in 2004 and provides a range of cloud-based software solutions to its clients.

It offers support, functionality and effectiveness in customer relationship management (CRM).

BrightOffice’s dedicated team of developers work closely with commercial brokers and other industry players. Its Broker Lender CRM solution for the lending sector assists in the sales process and referrer network management, as well as flexible payment structures, auto-statement creation and crowd funding and investor functionality. The solution has full audit and wrap-around CRM capacity and can be accessed from anywhere, provided an internet connection is available.

Benson Hersch, CEO of the ASTL, said: “The ASTL plays a pivotal role in promoting best practice and is continuing to represent members and service providers at every level. BrightOffice’s associate membership will once again add to the diversity of the ASTL, and we trust that it will support the association as it continues to raise the standards in the short term lending market.”

Michael Fairhurst, sales director at BrightOffice, added: “We were invited to apply to become an associate member by an existing lender member who we worked with at the end of last year, providing them with an alternative lender cloud CRM. Our associate membership will not only give us the chance to share and broaden our knowledge and learn and share best practices, but will also enhance our network as we engage in more conversations with other industry experts.

“At BrightOffice we are serious about the alternative and commercial lending market and we fully support the ASTL’s mission of raising standards. Therefore, becoming an associate member was the obvious next step for us. We now look forward to helping current and new lender members with specialist software related areas of the industry.”