Rightmove has more than doubled the size of its mortgages business in the first half of 2025 as the property portal strengthens its role in the digital mortgage journey and deepens its links with brokers and lenders.
This morning the FTSE 250 group reported a pre-tax profit of £151.3 million on £211.7 million in revenue for the six months to the end of June. The figures represent a 9% rise in profits and a 10% uplift in revenue compared with the same period in 2024,
It also reported mortgage revenues of £4.5 million – up from £2.2 million in the same period last year.
It also introduced £20 billion of potential lending to mortgage partners, an 82% year-on-year increase.
The company says this performance reflects accelerating digital engagement from homebuyers and growing demand from intermediary partners for data-rich lead generation.
STRATEGIC GROWTH AREAS
Rightmove’s mortgage business is part of its Strategic Growth Areas – alongside Commercial Property and Rental Services – which together delivered £15.3 million in revenue, up 37% year-on-year and now representing over a fifth of the group’s overall growth.
Johan Svanstrom (main picture, inset), Rightmove Chief Executive Officer, said: “These results highlight the strength of our platform and how we serve our long-term partners with products tailored to their circumstances and needs.
“Our investment in technology and people is yielding results and with continued innovation, we remain committed to improving consumers’ overall moving journeys, and enabling our partners to grow, compete, and succeed. We see a long runway of opportunity for digitalisation of the property ecosystem and confirm our financial outlook for the year.”
PROPERTY CHECKER
Rightmove’s mortgage product offering has grown significantly since its initial launch in 2020. In the first half of this year, the platform debuted new consumer-facing tools such as the Property Checker – claimed to be a global first – alongside enhanced AI-driven property search filters and valuation features.
These digital innovations are increasing user engagement and providing richer lead data to mortgage brokers.
Consumer traffic rose to 9.1 billion minutes across the platform in the half year – up 10% from 2024 – while over 85% of visitors accessed the site via direct or organic channels, highlighting Rightmove’s embedded role in the early stages of the homebuying process.
The strong momentum comes amid signs of recovery in the wider market. With mortgage rates easing and sales completions up 22% year-on-year, the company sees a supportive backdrop for further mortgage-related growth in the second half of the year.
