Reward Finance Group has appointed Sharon Ellis as its strategy and programme director.

Her appointment coincides with Reward’s recent celebration of surpassing the £200 million lending milestone following 12 years of continuous growth.

Ellis (pictured) is set to play an instrumental role in shaping the company’s strategic direction across its six regional UK offices. She has worked with sole traders through to renowned PLCs and guiding large, diverse teams.

Ellis said: “Coming onboard with Reward is the ideal next step for me. I am keen to leverage my business banking experience for the benefit of my role and Reward. With the company experiencing such impressive growth, I’m very excited to be part of shaping the strategic direction of the business in alignment with the Board’s wider vision.

“What struck me is that Reward offers a genuine alternative to conventional lenders and has the right culture embedded in its people, to ensure SMEs across the UK receive unmatched funding support. With my background leading major UK banks, the opportunity to deliver positive change and remain agile with evolving customer and market demands is also hugely appealing. I can’t wait to get started and to be back working in my hometown.”

Nick Smith (pictured), Reward’s group managing director, added: “Sharon is joining the team during a dynamic phase for Reward. Her extensive banking experience and strategic acumen in the financial services sector will be a real asset to our team and will be integral in achieving our long-term vision.

“With the business continually expanding and diversifying, Sharon will also be working closely with our regional teams, from London to Scotland, to deliver a cohesive strategy.”