Reward Finance Group has supported its growth plans in the Midlands, London and the South East by appointing Adam Jolley and Sam Percival as its new business development directors.

The pair will focus on enhancing its regional presence and further cementing relationships with its established network of introducers, commercial finance brokers and borrowers.

Having both over 14 years’ experience in the finance sector and previously worked as a commercial broker, Jolley will work closely with both his own contacts in the Midlands and Reward’s network to guide SMEs through the working capital needed to grow their business or overcome a short-term financial need.

London-based Percival also has over 17 years’ experience in the finance sector, primarily within business development, and will be tasked with performing a similar role to Jolley, to help increase Reward’s introducer network and customer base in London and the South East.

Jolley said: “Reward’s first year in the Midlands has been staggering in terms of performance, especially when you consider Steph Brown and the team here have boosted the local economy by lending over £5m to the region’s SMEs. It’s a very exciting time to join the company and I feel my experience in both finance and property will complement what is already a very strong proposition to take to businesses across a diverse range of sectors.

“Having also previously worked in this space on the other side of the fence as a commercial finance broker, I was very attracted to the way Reward do business. Its reputation is built on a flexible, common-sense approach to lending and a commitment to helping remove barriers many SMEs face when accessing funding to drive business success or overcome a short-term financial hurdle.”

Percival stated: “Having worked previously with Simon Adcock, who leads the team at Reward in London, I’ve seen from afar the giant strides he and the company have made in the South East since launching late last year. The opportunity to be part of a business on such a rapid growth path and play an integral role in this ongoing success story was a key factor in me joining.

“Few lenders truly understand the business needs of its customers, but I feel I’m joining a company which really puts great emphasis on this and goes the extra mile to find the right solution.”

Nick Smith, group managing director for Reward, added: “We’ve really thrived during year one of launching in the Midlands and made terrific progress in London and the South East where we’re shortly due to celebrate our first year anniversary of trading.

“From a group perspective, it’s exciting to be in a position to now build on that success in key strategic regions and further cement our position by recruiting the best talent. Adam and Sam have tremendous experience, contacts and knowledge in the commercial finance sector which will enhance our offering to clients and accelerate our continued growth in the year ahead.”

Pictured (L-R): Steph Brown, Adam Jolley, Simon Adcock, Sam Percival and Nick Smith from Reward Finance Group.