Reward Funding has appointed Martyn Evans as business development director to lead its expansion efforts in the North East.

Evans (pictured, left) brings over two decades of experience in sales and more than 10 years in business development and lending.

He will be responsible for driving new business and growing Reward’s intermediary relationships in the region. He joins at a time of strategic growth for the business, which is continuing to scale its regional and national footprint.

His remit includes working with brokers, introducers and commercial networks to raise awareness of Reward’s bespoke funding solutions, with a particular emphasis on the flexible and responsive service proposition for which the lender has become known.

Speaking about his new role, Evans said: “Joining Reward felt like the natural next step in my career. The business has a fantastic reputation in the industry for being agile, relationship-led and genuinely committed to supporting SMEs.

“What really stood out to me was Reward’s determination to back businesses that others overlook, as well as the team’s values around service, speed and delivery.”

He added: “I’m looking forward to hitting the ground running and building momentum by leveraging the trusted relationships and experience I’ve developed over the years.

“To be able to play a key role in further strengthening Reward’s foundation in the regions I know well is exciting, so I can’t wait to get out on the road and start making an impact.”

Gemma Wright (pictured, right), managing director – sales and distribution at Reward, welcomed the appointment, noting: “Martyn brings a people-first mindset, great experience and a proactive, relationship-led approach, all key ingredients in the ‘Reward way’.

“His arrival will help us deepen our presence in the North East and beyond — regions full of opportunity for innovators who need an entrepreneurial mindset and a fresh approach to lending.”