Reward Finance Group has appointed David Owen as business development director to increase the firm’s profile as a prominent alternative finance provider in Wales and the South West.

Owen (pictured) has more than two decades of financial services experience, eight of which were focussed on specialist finance. He joins Reward from Hope Capital where he provided a range of financial solutions to a diverse business portfolio.

In his new capacity as business development director, Owen will leverage his network of intermediaries and brokers in the two regions to promote Reward’s approach to SME lending.

Owen said: “I am really looking forward to working with such a forward-thinking company in the lending sector.

“Having operated in the alternative finance sector for many years, I have admired the way Reward broadened its presence across the UK. One of the key factors for this rapid growth is how they have challenged the way SMEs secure funding to either develop their business or get over a cash flow hump.

“I am eager to engage my network and introduce them to Reward’s refreshing fast, flexible, and common-sense approach to lending.”

Steph Brown, Reward’s regional director, added: “It is great to welcome David to the team. With his experience and connections, David will help us continue to expand both regionally and nationally.

“Having recently broken through the £200m lending milestone, we are keen to build upon this achievement with the addition of David to our team. We are confident in accelerating towards our next milestone as we continue to expand our UK presence.”