Julian Hynd has been named as the new chief commercial officer at Redwood Bank.

Hynd (pictured) has over 30 years’ experience in financial services; he was most recently the COO at Shawbrook Bank and has previously held senior roles within large multinationals, including First Rand, Siemens and Ford Credit Europe Bank.

In his role at Redwood Bank, Hynd will be responsible for ensuring that the bank focuses appropriately on strategy, customer proposition and products, marketing, portfolio management and mergers and acquisitions, as it strives to achieve its strategic objectives.

Hynd said: “Any organisation I join must have 3Cs at its centre – customers, colleagues and a culture of excellence and Redwood Bank certainly does. I met the CEO Gary Wilkinson several years ago at a conference, shortly after Redwood Bank launched, and was impressed by the vision and aspiration to make a real difference for SME customers.

“Over the years I have watched as Redwood Bank has grown, its reputation expanded, and its people blossomed in the pursuit of that vision.

“We live in an ever more connected world where trust and confidence are no longer givens, but they are core Redwood Bank values and are simply how we do things.”

Gary Wilkinson, CEO and co-founder of Redwood Bank, added: “We are delighted to welcome Julian to enable us to further strengthen our team. He has a wealth of experience gained at top class organisations and will play a key role going forward at Redwood Bank.”