TFC Homeloans has welcomed the news that the lighter end of the sub prime mortgage market could be returning, together with a rebranding of the term ‘sub-prime’.

The distributor argues that those choosing to operate in it will continue to reject the traditional terminology, which is a positive move, as by rebranding the sector lenders and advisers will avoid associating themselves with the negative connotations of adverse credit, it claims.

TFC points at recent debate around the resurfacing and redefining of the term ‘complex prime’ as proof there will be “widespread reluctance”” to use terminology such as ‘sub prime’ or ‘adverse credit’