South Essex Insurance Brokers is now known as SEIB Insurance Brokers, with a new logo and marketing campaign.

SEIB is best known for its equestrian insurance products although it also offers insurance services to private hire firms, rural taxis, funeral directors.

The company is the preferred equine supplier for BIBA and offers a range of products through nationwide intermediaries. SEIB also provide the member benefits for British Horse Society, World Horse Welfare, British Showjumping, Arab Horse Society and insure Redwings Horse Sanctuary.

“SEIB has grown steadily over the 50 years it has been in business and has nationwide clients in a number of niche business sectors,” said Barry Fehler, the firm’s founder and CEO.

“Our policy of providing the excellent service that you would expect from a local broker is still at the core of our business, and we continue to handle claims and enquiries in house for some sectors. We have frequently had our name referred to in the short form of SEIB, and it is a natural progression to formalise this in our brand to reflect our position nationally in the market.”

SEIB is wholly owned by specialist insurance group Ecclesiastical. Last year, the group set itself the goal of giving £50m to charity over the next three years and £16.5m has already been donated from its profits.