Key Retirement Solutions has become Key Retirement in a rebranding exercise ahead of product launches and expansion planned for the ‘retirement revolution’ expected in April 2015.

The group is looking to play a major role in serving the growing retirement market, forecast to treble to £50 billion a year by 2023.

The business recently launched two specialist distribution divisions, appointing Richard Overson as managing director of retirement lending and Dean Mirfin as managing director of wealth and retirement options.

Further expansion in the lending and income markets is planned, the firm said.

Colin Taylor, chief executive of Key Retirement, said: “The new name and identity reflects our position as experienced financial services experts focused on meeting the changing needs of customers.

“We will be building on our core areas of expertise with a range of new plans and initiatives but our focus will always be to work hard to ensure all customers are aware of all the retirement options available to them.”