The Swansea Building Society has undergone a brand refresh with an updated logo and a new-look website.

The rebrand aims to reinforce the society’s ethos of enabling individuals and families to realise their goals of a better, more secure future, based within strong communities.

The mutual serves its customers by providing flexible and tailored mortgage and savings products that aim to meet individual needs and circumstances.

The society’s refreshed logo incorporates the year Swansea Building Society was established, 1923, as the society looks forward to its forthcoming centenary celebrations.

Alun Williams, chief executive of Swansea Building Society, said: “The rebranding exercise and new website launch have enabled us to focus on the society’s key message and aims – that of meeting the needs of our customers and working to create positive outcomes for individuals, families and communities across Wales.

“Here at Swansea Building Society, we possess a determined will, unwavering dedication, and strong belief in the way we do things. This is illustrated by our ethos of opening and not closing branches and taking the lead to bring about the changes we wish to deliver.

“This passion to create better futures for our customers drives our attitude and approach. As such, we felt that now was the right time to refresh our message and update our brand as we move towards celebrating 100 years as a customer-first building society.”

The society was ranked as the most successful building society of its size in the whole of the UK and was also confirmed as the 30th biggest building society in the country with total assets of £414 million at the end of December 2020.

It also continues to expand from its South West Wales heartland with several new senior appointments in its various branches during recent months. Its Cowbridge branch has also passed the significant milestone of £100 million in mortgage balances and over 450 mortgage accounts at the end of May 2021.