Quality not cost of insurance key to brokers

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The quality of coverage ranks higher than price amongst brokers when recommending insurance policies to clients, according to specialist general insurance provider Assurant Intermediary.

Results of an independent survey of more than 2000 mortgage brokers also revealed that one third of mortgage brokers see the Internet, direct sales and consumer preference to choose price over quality as the key threats to their business this year.

Kevin Paterson , sales and marketing director for Assurant Intermediary, said: “It is encouraging to see that brokers stand by the quality of an insurance policy and view quality as far more important a consideration than price

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