Pure360 has integrated with Sugar customer relationship management (CRM).

Sugar is a CRM platform, which is designed to help them communicate with prospects, share sales information, close deals and manage customers.

The new integration means that Pure360 now works with a range of insight driven technology platforms such as Faststats, Microsoft Dynamics andSalesforce, as well as basket abandonment software such as Salecycle and Predictive Intent.

The ESP has also recently developed social media integration features such as Social register on Facebook and Posting to social media sites.

Adam Boulton, Pure360 product manager, said: “We understand how important it is to maintain a single customer view and we built this integration to help our users combine CRM customer data with the powerful segmentation and marketing automation features of our email, social and mobile platform.

“This integration further helps our customers create highly targeted and personalised marketing campaigns and deliver improved results,with Sugar CRM joining our comprehensive portfolio of CRM, ecommerce and analytics integrations.”