Pure Retirement has launched a customer-facing YouTube channel.

It is designed to provide explainer video content to either be accessed directly by consumers or for advisers to use with their customers, giving prospective clients a better understanding of later life lending.

The new customer-facing videos cover key topics such as an overview of equity release, things to consider and some of its key uses, as well as offering wider commentary on later life including the need to effectively plan financially for retirement and the ways to make the most out of retirement.

The channel launches with new additions to be added weekly throughout the remainder of 2019, with a plan to further develop the channel throughout 2020 and beyond.

Rachel Pease, Pure Retirement’s head of marketing & communications, said: “Having spent the year on improvements to our adviser-facing marketing resources, it’s great to be able to offer some customer-facing materials covering both later life lending and the wider retirement landscape.

“We’re seeing increasing levels of digital engagement among the over 50s demographic, so being able to react to it and offer something that will hopefully resonate with them is something that’s as important as it is exciting.”