Pure Retirement has introduced a number of new adviser-facing resources.

Changes include the introduction of the new Mix & Match marketing toolkit service, designed to help advisers to best market their services to potential clients by allowing them to create professional-grade resources through a library of templates and prescribed text, title and image options. The new addition to the toolkit enables advisers to create new materials (i.e. event banners, flyers, print adverts etc) in a way that allows them design freedoms, while also being time-efficient and cost-effective.

The marketing toolkit enhancements follow on from the launch of the new Media Centre section of the website, which pulls together all relevant business updates in one single resource. This includes a library of press releases and monthly newsletters, but also a new events page, that enables advisers to not only see the full roster of upcoming events, but also to register their interest directly from the page.

The new media centre also hosts a full library of both Pure’s monthly Insight industry trends blog, and its Quarterly Market Report which brings together the key headlines on customer demographics, their habits, and wider equity release market trends to help advisers stay informed. The latest version of the report launched this week, focusing on Q4 and 2020 and featuring key statistics on over-55s house prices, pension access trends and more.

Rachel Pease, Pure’s head of marketing, said: “In an increasingly competitive marketplace, we’re here to assist advisers in best reaching their customers, staying updated on lender activity, and keeping informed about wider market trends. These latest enhancements to our offering are designed to support the wider industry, both through these challenging times and beyond.”