Pure Retirement has launched using the Phoebus Equity Release solution as its new business originations and servicing platform.

The businesses have agreed an initial five year contract.

The system includes a complete adviser toolkit containing product and property guides and compliant document generation.

Richard Pike, Phoebus Software Limited’s sales and marketing director, said: “Pure Retirement is an exciting new entrant to the equity release market ran by a highly experienced management team. It is a company with ambitious plans so it needed a solution that would be fully functioning from day one but which can adapt as the company grows and diversifies.

“Pure Retirement only accepts business via intermediaries and the Phoebus equity release web originations solution is already proven to be easy for advisers to access and use.”

Paul Carter, managing director of Pure Retirement, added: “We chose PSL because it has a proven track record in equity release originations and servicing solutions. We were aware of the pedigree of both the business and the solution and have found the PSL team at all levels both knowledgeable and easy to work with.

“This gave us confidence they would provide a quality solution in the time and to the scale that we needed and this objective was 100% achieved.”