Pure Retirement has launched an AI-driven criteria chatbot to help advisers obtain lending criteria answers around the clock.

The lifetime mortgage lender said the chatbot, named Lenny, had been introduced to improve the adviser journey by providing quicker access to approved criteria information.

Advisers can use the chatbot to ask an initial criteria question and follow up with further queries. Once they have the information they need, they can download it as a PDF and save it as part of their audit trail.

The chatbot will sit alongside Pure Retirement’s existing intermediary sales support, including pre-application checks designed to establish whether a case meets criteria before an adviser formally submits an application.

TECHNOLOGY AND COMMUNICATION

The launch follows other technology-led initiatives from the lender, including an adviser-facing WhatsApp channel providing updates on rate changes, product enhancements, launches and lending criteria.

Pure Retirement said the channel had been introduced to reflect the mobile nature of advisers’ working days and reduce the need to search through emails between appointments.

Scott Burman, head of distribution at Pure Retirement, said: “We’re pleased to be continually evolving our processes and service offering, helping to drive adviser experience improvements and enabling them to best serve their customers.

“Delivering best outcomes for consumers sits within the intersection of service and technology, and being able to offer new ways for advisers to receive quick responses to criteria queries 24/7, and have instant updates delivered direct to their phone, underlines our commitment to supporting all the market, all the time in best serving clients and helping them to achieve their financial goals in later life.”