The industry body for the group risk protection sector, GRiD, has expanded with the addition of a new provider, Pulse Insurance.

As well as offering life, travel and other specialist insurances for those with complex needs, Pulse Insurance helps small to medium sized business clients in accessing tailored group risk cover – usually because they have complex requirements such as specific working conditions or locations.

By joining GRiD, Pulse Insurance says it wants to signal its commitment to the highest standards, to continue to innovate to support its clients, and improve access to insurance for all companies, whether they have staff overseas, their employees have health issues or if high sums are insured.

Paul Sandilands, chair of Pulse Insurance said: “We’ve made the decision to join GRiD at this time because we want to be part of a collaborative approach. The group risk insurance industry is becoming increasingly agile and innovative which is enabling more companies to obtain appropriate cover for their staff but there is still more that can be done. This is particularly so in promoting the availability of cover for businesses that have staff in Europe with the UK leaving the EU, which presents an opportunity.

“Via GRiD, we look forward to working together with some of the industry’s leading figures to support our own clients and the SME community as a whole.”

Joining GRiD is part of a number of developments the company is making as it increases its presence in the group risk market, including appointing Sue Clark who has great experience in life underwriting and will enable the company to quote and bind rapidly on a wide range of risk.

Steve Bridger, chair of GRiD, added: “Pulse Insurance’s contribution will be hugely welcomed as we look to create wider awareness of the benefits of group risk insurance, particularly among smaller businesses. Pulse has at-the-coal-face experience of discussing insurance issues with particular audiences and this will also help inform the group.”