Personal Touch Financial Services has chosen Pure Retirement to provide its appointed representatives (ARs) with equity release help and advice for their clients.

Vikki Jefferies (pictured), head of propositions at Personal Touch, said: “We’re delighted that Pure Retirement has joined our panel. With the equity release market experiencing a boom, it’s important that advisers have access to lenders like Pure Retirement which specialise in lifetime mortgages.

“Pure Retirement has been especially prevalent in this market and supports our ethos of providing quality products to customers who wish to make the most of the equity in their homes.”

Chris Flowers, head of distribution at Pure Retirement, added: “It’s great to be working with such a prestigious network as Personal Touch.

“It’s an exciting time for equity release as the market continues to go from strength to strength and we are looking forward to supporting advisers through this time of growth and simplifying the day to day running of their business.”