Jo Blackburn, operations director at mortgage network PRIMIS, has taken on the position of key account director.

Blackburn (pictured) will provide a single senior account management role in PRIMIS to help firms deliver on their strategic plans and at the same time co-ordinate development opportunities.

She will work alongside Claire Madge, sales director, and her team. She will be responsible for overseeing key broker relationships and supporting their growth.

This new role will complement Blackburn’s existing responsibilities, providing a more integrated approach, to benefit the key accounts and support PRIMIS’ overall business strategy.

Richard Howells, PRIMIS’ group managing director, financial services at LSL, said: “Jo’s deep understanding of our operations, vast experience within the Financial Services industry, and her strong relationship and communication skills will undoubtedly contribute to the success of both roles.

“Her contribution in this expanded role will be crucial as we continue to drive our business forward.”

Blackburn added: “I am thrilled to be playing such an important part in PRIMIS’ strategy for the future. Our key partners need our support more now than ever and this role will enable me to deliver exactly that.”